Born in the south of Russia and now based in France, I grew up in a time without mobile phones
or ever-present screens. My childhood was a playground where anything could become creation: the colors
of nature, stories invented through play, the paper dolls I designed and decorated myself, and family picnics that opened my eyes to the beauty of simple things. Those moments taught me to find inspiration everywhere
and to see the extraordinary in the ordinary. They helped me understand that every detail can carry emotion, and that sincerity makes everything unique. It is this perspective - both simple and sensitive - that I now bring
to each of my projects.

This authenticity, passed down through my family, has become my compass.
For me, design is not just a “pretty visual”: it is a way to tell true stories and to give projects soul and life.

Originally trained in hospitality, I spent more than eleven incredible years in that fascinating world of human experiences, encounters, and creativity in the service of others - an environment I still love deeply.
There, I learned to listen and truly hear, to feel and anticipate, and therefore to understand people’s needs
on a deeper level by creating memorable experiences.

Today, these skills are at the heart of my graphic design practice.

What I’m most passionate about today is creating a complete visual identity - coherent, consistent, and alive.
To me, a brand is never “just a logo”: it’s like a full outfit, from head to toe, ready to step out
and tell its own story.

Through every line and every shade of color, I seek the perfect balance: humanity, emotion, and attention
to detail. Because behind every project, there are people first and foremost.
And they are what inspire me most - and what give my work its true meaning.